Bad news sells. Newspapers know that, which is why the headlines can be so darn depressing.
I despair at the financial media in particular at the moment. The shouty and scary and overhyped nature of the so-called “news” headlines correlates exactly with the crisis in their business model.
People’s attention is spread thinner and thinner, which means they have to hype the news harder and harder to attract eyeballs.
Now if I was running a financial media organisation, it would be different.
Here’s some of my headlines.
How long do you think I’d last?
I don’t think I’ll be give up my day job!!
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